Electrical Safety

Joint Utility Safety Team (JUST) Campaign

Almost three people make contact with overhead or underground power lines every day in Alberta, risking serious injury or death. Most electrical incidents involve excavators contacting underground utilities or large equipment and gravel trucks contacting overhead power lines.

Alberta's electric utilities have joined forces with the Government of Alberta to promote electrical safety. The JUST partnership includes FortisAlberta, AltaLink, ENMAX, EPCOR, ATCO Electric and the Government of Alberta.

For more information visit wherestheline.ca or read the news release. 

2011

Radio Ads (MP3 format)

• Hidden Danger
• Stand-Off

Poster

• Lightning 
• Look Up

2009/2010

Television Ad

• Not invincible

Radio Ads (MP3 format)

• Gameshow
• Numbers
• Unchanged

2008/2009

Television Ad

• What ‘hurry up and get the job done’ sounds like

Radio Ads (MP3 format)

• Roulette
• Stop Work Order
• Uncle Mike
• 7 Metres = Deadly

Poster

• Grave Marker (2009)

Billboard

• Where’s the line?

2007/2008

Television Ad (WMV format)

• Back Up

Radio Ads (MP3 format)

• Auger
• Back Up
• Dig
• Farm

Poster

• Grave Marker (2008)

2006

Radio Ads (MP3 format)

• Stay alert. Stay away. Stay alive. (FortisAlberta)
• Stay alert. Stay away. Stay alive. (AltaLink)
• Stay alert. Stay away. Stay alive. (ENMAX)

Print Ads

The partners in this campaign would like your feedback about the ads to make further improvements. Please send your comments to Barrie Harrison.